Tuesday, November 29, 2016

Keller Williams St. George Realty Personas and Artifact

Our group objective is to make this company more attractive to potential customers by reflecting its high-end clientele.

1) Childless couple with successful careers
Mary and Kent are a lawyer-dentist couple in their 30s. They would like to start a family in the near future, and their small, drab apartment just won't do. As a result, they are on the hunt for a comfortable yet luxurious family home.

2) Rich, retired couple with way too much money
Richard and Bonnie have been happily for over 30 years. Richard works as a respectable neurosurgeon in St. George, which created a financially stable life for him and his family. Although this couple is old enough to live in Sun River, they hate those poorly made commercials, so they would like to live somewhere else if possible.

3) Contractors
Patrick makes his living when he buys properties to build townhouses and apartment complexes that will be available on the housing market. He is in his late 40s with a wife and daughter to support.

Artifact: My responsibility for this project lies in the website. The Keller Williams St. George website could use a fresh, modern update, so I am revamping it in order to meet our group objective.

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