Tuesday, November 29, 2016

Keller Williams St. George Realty Personas and Artifact

Our group objective is to make this company more attractive to potential customers by reflecting its high-end clientele.

1) Childless couple with successful careers
Mary and Kent are a lawyer-dentist couple in their 30s. They would like to start a family in the near future, and their small, drab apartment just won't do. As a result, they are on the hunt for a comfortable yet luxurious family home.

2) Rich, retired couple with way too much money
Richard and Bonnie have been happily for over 30 years. Richard works as a respectable neurosurgeon in St. George, which created a financially stable life for him and his family. Although this couple is old enough to live in Sun River, they hate those poorly made commercials, so they would like to live somewhere else if possible.

3) Contractors
Patrick makes his living when he buys properties to build townhouses and apartment complexes that will be available on the housing market. He is in his late 40s with a wife and daughter to support.

Artifact: My responsibility for this project lies in the website. The Keller Williams St. George website could use a fresh, modern update, so I am revamping it in order to meet our group objective.

Thursday, November 10, 2016

Mis-en-Scene

For this project, I analyzed the director of photography's role in the movie Inception. The director of photography is just a less fancy way of saying, "cinematographer." This person overlooks the camera crews and makes the technical/artistic decisions regarding the image.

Cinematographer Wally Pfister on the set of Inception. Photo by Stephen Vaughn.
The cinematographer who worked on Inception is a man by the name of Walter "Wally" Pfister. He even won the Academy Award for Best Cinematography for this film. I think this is due to the fact that Pfister has a tendency to break the conventional 180-degree rule. Apart from Inception, Pfister worked on several films with director Christopher Nolan, including the current Batman movies (2005-2012). Nolan and Pfister share a taste for the dark action/adventure genre, as evident by the distinct style of their films.

During Inception's hotel fight scene, Pfister locked a single camera down into the set. This gave the illusion that the actors fought on the walls and ceiling. Pfister also used a rotating camera positioned on a crane to capture the many angles.


*6:27-7:48 shows how the cinematography came together in this scene.